TWEEK reaches even more Norwegian Tweeksters with market leader NorgesGruppen & MENY
TWEEK Sweets with Benefits continues to grow within the Nordic market – launches with MENY, Norway's largest supermarket chain with 186 stores.
TWEEK is the leading brand in Sweden for sugar-reduced confectionery and offers a wide range of both pre-packed products and unique bulk varieties. The company was acquired in the summer of 2020 by Humble Group (formerly Bayn Group).
In the autumn of 2020, the brand began to launch in several export markets such as China, the United Kingdom, Germany and the Nordic countries. In 2021, TWEEK signed a partnership with Chef Sam to also introduce the brand in the Spanish and French markets. Now the expansion in the Nordic market continues together with MENY.
MENY is Norway's largest supermarket chain with 186 stores and about 10,000 employees, of which almost 1,000 have certificates in food science. The chain is part of NorgesGruppen, one of Norway's largest companies and market leader in the grocery industry.
MENY focuses long-term on selection, quality, service and professionals in food. The vision is that the passion at MENU can change people's eating habits - if you eat better, you will also live better.
“The fact that TWEEK is now also available for purchase at MENY stores in Norway is an incredible success for our ongoing candy revolution. Together with our Norwegian Tweeksters and MENY, we now continue to grow and thus reach more people who are looking for a tasty sugar and calorie-reduced alternative to traditional sweets. Our mission to promote health and balance in life continues and we are happy to welcome MENY to the Tweek family”, says Åsa Rosén, founder of TWEEK.
TWEEK is the leading brand in Sweden for sugar-reduced confectionery and offers a wide range of both pre-packed products and unique bulk varieties. The company was acquired in the summer of 2020 by Humble Group (formerly Bayn Group).
In the autumn of 2020, the brand began to launch in several export markets such as China, the United Kingdom, Germany and the Nordic countries. In 2021, TWEEK signed a partnership with Chef Sam to also introduce the brand in the Spanish and French markets. Now the expansion in the Nordic market continues together with MENY.
MENY is Norway's largest supermarket chain with 186 stores and about 10,000 employees, of which almost 1,000 have certificates in food science. The chain is part of NorgesGruppen, one of Norway's largest companies and market leader in the grocery industry.
MENY focuses long-term on selection, quality, service and professionals in food. The vision is that the passion at MENU can change people's eating habits - if you eat better, you will also live better.
“The fact that TWEEK is now also available for purchase at MENY stores in Norway is an incredible success for our ongoing candy revolution. Together with our Norwegian Tweeksters and MENY, we now continue to grow and thus reach more people who are looking for a tasty sugar and calorie-reduced alternative to traditional sweets. Our mission to promote health and balance in life continues and we are happy to welcome MENY to the Tweek family”, says Åsa Rosén, founder of TWEEK.