TWEEK launches at Holland & Barrett in Benelux - part of the expansion in the rest of Europe
TWEEK Sweets continues its expansion into Europe with a new listing at Holland & Barrett in Benelux. TWEEK's products will be available in over 180 stores around the Benelux countries and make it possible for even more Tweeksters to enjoy our products.
TWEEK is the leading brand in Sweden for sugar-reduced products and has a wide range of products within confectionery. The company was acquired in the summer of 2020 by Humble Group (formerly Bayn Group). In the autumn of 2020, the brand began to launch in several export markets such as China, the United Kingdom, Germany, France and Spain, as well as the other Nordic countries.
Holland & Barret has been active in the European market for over 150 years with a focus on supplements, natural skin care & beauty as well as healthy food & snacks. With more than 1600 stores around the world, Holland & Barret is one of the oldest and largest players in health & well-being. Since the acquisition of the health chain De Tuinen in 2003, Holland & Barrett has been active the Benelux markets and continues its expansion continuously.
TWEEK aims to inspire people to consume in a more sustainable way and find balance in life with a new type of candy without added sugar, fewer calories than traditional candy, high fiber content and natural flavours and colours. TWEEK shares Holland & Barrett's vision to offer their customers innovative, healthy and sustainable products. Together we can continue the work towards a more sustainable and healthy future.