The

Newsletter


TWEEK launches at Holland & Barrett in Benelux - part of the expansion in the rest of Europe

TWEEK presents new partnership with global podcast Coming Home
TWEEK - Sweets with benefits is a proud partner of the podcast Coming Home by and with international actresses Sandra Andreis and Laura Bach.

Sasha Naess new Marketing Manager for TWEEK - Sweets with benefits
Not yet 28 years old and with a background in social media marketing at H&M, Sasha Naess now takes on the role of Marketing Manager for market leader TWEEK - Sweets with benefits.

New CEO Mathias Stendahl continues the global expansion of TWEEK - Sweets with Benefits
“TWEEK has an amazing opportunity to grow in a market that we more or less can create ourselves. It is a position rarely granted and now we will take it a step further”, says TWEEK CEO Mathias Stendahl.

TWEEK is growing in the Chinese market
TWEEK has now received approval from the Chinese government to initiate sales through the TV network CCTV.

Super Santas has kidnapped our recap of November ...
Despite the fact that almost the whole of November has been kidnapped by our Super Santas, we are making a valiant attempt here to give you a recap of the month of November.

TWEEK reaches even more Norwegian Tweeksters with market leader NorgesGruppen & MENY
TWEEK Sweets with Benefits continues to grow within the Nordic market – launches with MENY, Norway's largest supermarket chain with 186 stores.

Sweet news and an October recap from Team TWEEK
The TWEEK Starter and Surprise Kit, sustainable tote bags in TWEEK-style, caps, t-shirts, rub-on tattoos, stickers, keychains and pins – The TWEEK Merch and Kit Collections are now available at tweeksweets.com.

Ho, ho ho – Super Santa’s back in town!
Our immensely popular seasonal bag Super Santas is finally back.

High demand cuts limited edition visit short!
Dear Tweeksters, we were not at all ready for the great interest in our Trick or TWEEK-bag and unfortunately, we have to announce that the limited edition is now out of stock.

TWEEK launches UK-wide with WHSmith Travel
TWEEK Sweets pre-packed bags Fruity Fresh, Sour Supreme, Licorice Love and Smoothie Chews are now available at WHSmith Travel.

TWEEK expands in European markets – Spain, France, Portugal next to join the candy revolution
Swedish TWEEK Sweets with Benefits signs a new partnership with Chef Sam to introduce the brand into the Iberian and French markets. Also, Finnish S Group introduces TWEEK to 408 stores across Finland.

TWEEK initiates collaboration with Bower for a more sustainable product
All Tweeksters in the Nordic countries can now recycle their empty TWEEK bags with the app Bower and be rewarded with points that can be redeemed for discounts or donated to charity.

TWEEKogram – send TWEEK to someone sweet!
TWEEK Sweets is launching the new webshop function TWEEKogram. Send a box with TWEEK sweets along with a specially designed greeting to someone near and dear to you.

TWEEK strengthens positioning with new design
TWEEK Sweets presents a new brand design in collaboration with artist and illustrator Lisa-Stina Pettersson, communications agency Seth&Östen, and web agency Dreamify.

New, salty TWEEK favourite in stores and online now!
TWEEK Sweets with Benefits is releasing another novelty to the bag range - this time with the licorice favourite Salty Salute.

TWEEK celebrates Easter with a new bag
TWEEK expands the range with an additional bag of sweets just in time for Easter celebrations.